WE ARE
We build partnerships. For rights holders, these partnerships result in increased revenue, experiential activation and enhanced exposure. For brands, these partnerships provide an opportunity to integrate within culture, expand reach and increase sentiment. From identifying opportunities to closing deals, our team leverages deep market insights and relationships to deliver for both the property and brand.
We are your end-to-end partner for sponsorship fulfillment, account management, and execution. We optimize partnerships to ensure the greatest potential value is uncovered and delivered upon.
We are event experts. Our expertise spans every facet of the live ecosystem, beyond sponsorship. From programming, ticketing, marketing, and operations, we partner with properties to strengthen their business and unlock new growth opportunities.
We integrate digital into every stage of sponsorship, helping properties and brands create content, extend reach, and monetize across online platforms. From digital sales and branded content, to campaign delivery and performance tracking, we ensure that digital is a core driver of sponsorship value, not an afterthought.
What's measured gets managed. We turn data into decisions. We develop and value assets, track ROI, and provide the insights and tools partners need to prove impact and optimize performance.
Just For Laughs is the world's leading comedy brand, reaching nearly 100 million fans annually through live entertainment, festivals, TV production, and digital content.
Boots and Hearts is Canada's largest camping music festival and 6-time Festival of the Year winner at the Canadian Country Music Awards.
The largest combined agricultural, equestrian, food and lifestyle event in the world going into its 103rd year.
The largest runner network in the world with over 2.5 million active users through marquee marathons and over 5,000 races globally.
Coast to coast national property with 500+ shows annually and 1,300,000+ live spectators performing at Canada's largest marquee events and sports teams.
WE BELIEVE IN THE POWER OF HUMAN CONNECTION AND THE IMPACT OF PARTNERSHIPS. THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS.
